To New Beginnings

-A A +A

Stepping into the unknown of new beginnings, having a friend by the side can make all the difference. With the Selective En bloc Redevelopment Scheme (SERS), residents who feel unsure about what the next steps are, can look to ‘Journey Managers’ to help them move forward.

SERS is now more than 20 years old. Introduced in 1995, it was part of HDB’s overall efforts to rejuvenate older towns. With SERS, residents involved can choose to move to new flats with fresh 99-year leases and a better living environment. They can also continue to live in a familiar neighbourhood, and preserve community ties built over the years.

While the relocation is warmly welcomed by most, some are understandably anxious and apprehensive. This is especially so for elderly residents who have lived in their old flats for years. Communicating and engaging them effectively will provide added assurance that HDB will always be there to help them throughout their SERS journey.

“Our SERS residents are at the heart of all that we do. This customer-centric focus drives our engagement efforts, with the aim to build trust and relationship with our residents, as we guide and partner them along their SERS journey. This genuine human touch is a key ingredient to the success of our SERS programme,” says Director (Projects and Redevelopment) Daniel Chan.

Back to top

You might also like

Dawson’s transformation draws from the best design intentions

Tengah Town to be fully integrated with nature

Mature estates get a fresh uplift with HDB upgrading programmes

A ‘wow’ destination in the north-east

How HDB avoids falling prey to the “urban condition”

Join our mailing list